I lead research and service design workshops with startup and enterprise teams. Through personas, scenarios and role-play, we explore customer needs and decide what to improve.
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Siemens
Research and workshop facilitation
Selected work
About
Notes on design,
AI and complex products.
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When AI initiatives start without a user need
Yesterday I heard a story that reflected something I hear more and more from people around me: frustration with fruitless AI initiatives in their companies. Teams are building and presenting new things, but they are struggling to turn that work into meaningful revenue or something that actually helps their customers.
What a folding iPhone asks of designers
I like what Apple’s folding iPhone could mean for design. Called iPhone Duo, it has a smaller outer screen for use when closed and a larger display inside that opens up when you unfold it. That gives us a reason to question familiar layouts and try ideas that would have made less sense on a conventional phone.
Why faster is not always better when building with AI
When a team can turn an idea into a working interface in a few hours, it is tempting to start building straight away. In companies that describe themselves as AI-first, analysing the problem and exploring the design can feel like a delay, especially when there is already something on screen that looks close to finished.