Between the spring and fall of 2016 I worked as a digital designer in the creative department of Digitas LBi, a fun creative team led by Creative Director Jeroen Van Laethem. I mainly worked on content design and strategy. This included visuals and video’s for clients like Thalys, Ingenico, CM, Hertha and Nissan. I mainly used photoshop, illustrator, after effects and premiere pro.
In this role I also helped prepare pitches for marketing and communication campaigns by brainstorming creative ideas to engage the consumer base of our clients.
Additionally, I analysed user experience problems in user flow for our client’s (Ingenico) new website and created wireframes for multi-channel marketing campaigns for several ongoing pitches.
July 24, 2016