About me.

I am an engaged and motivated senior UX UI designer with experience in a range of sectors, but leaning towards designing complex, usually financial and fintech software applications. With my interest ranging from physics over psychology to financial markets, the red line is I like to understand how people feel when interacting. My urge to simplify complexity and ability to understand business strategy allow me to take full ownership of more complex products without losing track of user nor business goals.


I have worked with all the different parts of the design process over the course of my career I have gained the capability to fully own the following design process steps:


  • Digital strategy
  • Service design
  • Branding
  • Organizing and leading ideation workshops
  • Requirement analysis
  • Personas and Customer Journey maps
  • Leading customer journey mapping workshops
  • Quantitative research: data and analytics
  • Qualitative research: UX labs using prototypes, AB testing, card sorting, interviewing
  • Wireframing considering technical limitations and brand guidelines
  • Creating prototypes to validate solutions
  • UI design within brand guidelines and component libraries
  • Colaborating with devs and dev teams
  • Presenting solution design demo’s to both senior management and clients
  • Leading design teams
  • Interviewing and hiring designers
  • Organizing teams to resolve bottlenecks or roadblocks efficiently



Digital experience impacts bottom line


Eventually digital experiences is what makes or breaks your brand in today’s market. Customer involvement is high, access to information widespread and customers are educated and demanding.


It’s important to realize that the hurdles you present your user to fulfil your business needs could be heavily impacting your bottom line. Thats why I strive to design experiences that understand and challenge not only which device the user is using, but also the commitment we ask from him.


I’m all about analyzing how consumers and businesses use the possibilities of the web to interact with each other and how this has affected business results. From these insights I create immersive digital web experiences that captivate the user.


I design, test, analyse and repeat to create delightful visual interfaces, easy to get information architecture and efficient interactions. Basically, I make app and web interfaces more engaging, for everyone. Additionally I believe strongly in using analytics to make data driven decisions with all stakeholders in mind.




We’re seeing 3 major trends in the digital world today. Firstly, extended datasets as the source of information. Data collection has given us access to vast amounts of highly reliable (or unreliable) data. This gives us the opportunity to make our decisions and conclusions on a solid foundation. Companies can use analytics to improve user experiences and use data at hand to target the right people at the right time providing higher ROI’s than ever before. On the other side, bad data hygiene can block even the best designs from being implemented correctly, or output faulty predictions when being used in modelling. It’s important to present the user with clear, correct and relevant data at the right time.


AI and predictive models


Secondly, computing power has advanced and computers are now capable of independently drawing conclusions and making decisions based on these datasets. Machine learning and Artificial Intelligence are making waves as they can independently crunch big amounts of data and proactively serve clients with better advice than their human counterparts could ever give. Expect many business models to evolve towards using some kind of big data model in their decision making.




Lastly, sustainability is not only a buzzword for solutions not impacting the environment, but people are also becoming more serious about things like privacy and data protection. Facebook and google allegedly abusing data, large scale political manipulation through social media algorithms, and financially cheap but environmentally expensive products delivered from China. It’s time to attach that eco-label as transparency in data policy, sustainability and pricing are now the most valuable trends we can observe.

As a result of these trends user experience linked to data quality, predictive models, security & privacy and adaptive content will be prominent.